Access to Clean Water Gives Mothers Time is the name of Aveda Canada’s 2017 Earth Month campaign, which sheds light on women living in Madagascar who spend an estimated 40 billion hours each year collecting water. Last year, Aveda Canada started the three-year Madagascar Project, which is committed to providing 100 per cent access to clean water in two districts in Madagascar for approximately 19,000 people. Since several of Aveda Canada’s key ingredients, such as vanilla, cinnamon and ylang ylang, are sourced from Madagascar, the company hopes the project will help give back.
Appointments for Clean Water: On May 1, Aveda salons across Canada will be donating all of its proceeds from guests' salon and spa services to the brand's 2017 Earth Month campaign.
Catwalk for Water: This annual event on May 28 brings together top hair artists, such as Peter Gray and Lupe Voss as they lead full-day hair colour and styling workshops. Attendees work with the artists to create hair looks, which are featured on models presented on the runway.
Last year, Davines was certified by B Corporation, an international network of businesses that are committed to upholding positive business practices for people and the environment. Davines’ energy consumption, emissions, water and waste reduction were analyzed and, of course, passed with flying colours. It’s no surprise since Davines has been committed to sustainable practices since 2000, including zero-impact packaging for a wide range of its products, which are produced using energy from renewable sources and reduced plastic. The products in the brand’s Essential Haircare and SU sunscreen lines also contain many naturally derived, biodegradable ingredients. Davines was also the recipient of the prestigious 2016 Oscar Dell‘Imballaggio award in Italy for best eco-packaging for its Mask with Vibrachrom Activator, which consists of a polypropylene and polyethylene eco-friendly bottle.
Davines is also working with Italian architects Matteo Thun and Luca Colombo (MTLC) on the creation of the brand’s new headquarters in Colombo (MTLC) on the creation of the brand’s new headquarters in Parma, Italy. The village, which is more than 118,000 square feet, includes two-storey houses, a garden and greenhouses for the production, packaging and storage of the brand’s hair and skin-care products. It will also provide hairstylists and aestheticians with education and training. The village’s design is inspired by classic Italian farmhouses and is being built to meet the high standards of environmental and ethical sustainability, staying true to the brand’s sustainable commitment. Construction is expected to finish later this year.
Since partnering with Green Circle Salons last year, Joico and its parent company, Zotos International, have diverted more than four million pounds (86 per cent of its total solid waste stream) from landfills thanks to recycling and repurposing processes. As they continue towards a zero-waste target goal in 2020, Zotos hopes to achieve 30 per cent reduction in water usage and wastewater and hazardous waste generation in 2017. Zotos will continue reducing its carbon footprint in 2018 by phasing out its propane-powered vehicles, planting 40 trees on its property and maximizing the use and reliability of its wind turbines.
With the launch of Kérastase's first natural hair care line, Aura Botanica, the brand has teamed up with Nature Canada and its Women for Nature program to celebrate Earth Day. The Women for Nature program focuses on connecting more Canadians with nature, making it a perfect fit for Kérastase and its Aura Botanica line. Aura Botanica's four-piece line consists of 98 per cent organic and responsibly sourced ingredients. From April 21 to 28, Kérastase will be donating all profits from its Aura Botanica sales to Nature Canada.
Kevin.Murphy has been working with The Climate Reality Project, a climate change leadership program led by Al Gore. The non-profit organization provides education about climate change and works towards finding solutions worldwide. The brand’s founder, Kevin Murphy, has been named an official Climate Reality Project presenter, making him responsible for communicating climate control messages to Kevin.Murphy’s network of industry professionals and consumers. In honour of Earth Day on April 22, Kevin.Murphy will be making a cash donation to The Climate Reality Project for each can of Fresh.Hair dry shampoo, in efforts to reduce the brand’s global carbon footprint.
In celebration of Earth Month and in support of Reforest’Action, Tea Tree is pledging to plant 750,000 trees in Guatemala, Peru, Haiti and the U.S. by the end of 2019. As part of the brand’s Rooted in Green campaign, the initiative encourages salons and clients to show their support for the environment and provides an opportunity to stock up and save on Tea Tree shampoo and conditioner sets, including Tea Tree Special, Lemon Sage and new Lavender Mint. Visit paulmitchell.com/reforestaction to learn more and plant your free tree with this code: TEATREE17.
With its 100 per cent vegan formulas consisting of naturally derived ingredients and plant extracts, Pureology has remained committed to preserving the environment. This year, the brand is switching to 100 per cent post-consumer recycled (PCR) bottles for its new product launches, which are silicone- and paraben-free and contain no petroleum or mineral oil.
Photos: Aveda Canada, Kérastase, Kevin.Murphy, John Paul Mitchell Systems