The brand’s demi-permanent liquid colour line is expanding with the addition of 16 new shades, ranging from trendy silver blues and violet tones to natural ash, coppers and warm beiges. Whether it's for refreshing faded colours, adding a shiny gloss, natural grey coverage or toning, the LumiShine liquid colour shades feature Joico’s ArgiPlex Technology with arginine replacement system, patented conditioning complex and quadramine complex, which provides up to twice as much shine while re-strengthening hair from the inside out. The ammonia-free formula contains a gentle pH balance and provides three-in-one colour, shine and conditioning in just one service. With the 16 new shades, the brand’s LumiShine portfolio grows to more than 100 shades (38 demi-permanent liquids and 65 permanent crème shades).

Photo: Joico

 

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