Global Zoom 2017, the annual world artistic event hosted by Goldwell and KMS, took place in Barcelona on October 8 and 9, uniting nearly 3,000 hairstylists from around the world.

The inspiring two-day event included the Color Zoom Challenge in which hairstylists and colourists competed in three categories (Partner, Creative and New Talent) in hopes of joining the Global Color Zoom Creative Team. This year, 97 finalists from 38 countries competed live on stage, each creating a look that was an interpretation of the Goldwell In-Flux Collection.

Congratulations to the 2017 Global Zoom Winners!


Mio Sota, U.S.


Dylan Tung, Singapore

New Talent:

Maxim Sotnikov, Russia

In addition to the Color Zoom Challenge, Goldwell unveiled its Color Zoom ’18 collection, Elemental, which fuses creativity and technology by combining refined and raw styling elements and tone-on-tone colour showcased on minimalistic shapes. 


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