The new product line contains 98 per cent naturally derived ingredients and is the first of its kind launched by the brand. With more than five years of development, Aura Botanica formulas contain Samoan coconut
oil, Moroccan argan oil and a blend of avocado oil, jojoba oil, sweet orange essential oil, rosemary extract and damask rose floral water. They are silicone- and sulfate-free, providing hair with up to 48 hours of durability, 72 hours of frizz control and four times more shine. The four-piece collection consists of Bain Micellaire Gentle Aromatic Shampoo, Soin Fondamental Intense Moisturizing Conditioner, Concentré Essentiel Aromatic Nourishing Oil Blend and Essence d’Éclat Moisturizing Oil Mist and is 97 per cent biodegradable, with all of its packaging produced with post-consumer recycled plastic.
Kérastase has also introduced a luxurious in-salon service to further enhance your client’s experience. The service begins with a hand massage using Aura Botanica’s Concentré Essentiel Aromatic Nourishing Oil Blend before it is applied to the hair. The oil is then used for a relaxing scalp massage and is washed twice with the line’s Bain Micellaire Gentle Aromatic Shampoo. For a deep conditioning, the hair is treated with Soin Fondamental Intense Moisturizing Conditioner, along with drops of Concentré Essentiel Aromatic Nourishing Oil Blend for additional nourishment. It is then followed by another scalp massage and finished with Essence d’Éclat Moisturizing Oil Mist.